UMBRAL

Visual identity, Logotype, Art direction

Umbral is an architecture brand built on three key values: availability, problem-solving, and inventiveness. My goal was to design a visual identity that reflects these qualities while helping the brand stand out in a competitive field.

The logotype takes inspiration from clean, structured lines, echoing architectural forms in a way that feels modern and approachable. The typography balances contemporary style with legibility, ensuring clarity and accessibility across all mediums.

The client envisioned green as the core color for their brand. To bring this vision to life, I created a palette of natural green tones that feel grounded and reliable, complemented by a vibrant yellow highlight for a touch of innovation and energy. The palette is versatile, working seamlessly across print and digital platforms.