PARRA
Art direction, Branding, 3D Lettering
I am proud to have created the visual identity for the jewelry brand Parra from the ground up. This involved crafting a captivating logotype, creating a representative graphic design, and refining the brand's overall identity.
The logotype captures the essence of Parra's jewelry - chunky, modern and female. The graphic design, colors and typography are chosen to captivate the visual experience and complements the jewelry.
Our branding work ensured that Parra's story aligns with their tradition and modernity, setting them apart in the competitive jewelry market. It's been a pleasure working with Parra, and I'm excited to see their brand shine.
Business card
Logotype
Jewelry
Jewelry boxes, Store sign, business cards
Logotype sketch process