PARRA

Art direction, Visual Identity, 3D Lettering

I am proud to have created the visual identity for the jewelry brand Parra from the ground up. This involved crafting a captivating logotype, creating a representative graphic design, and refining the brand's overall identity.

The logotype captures the essence of Parra's jewelry - chunky, modern and female. The graphic design, colors and typography are chosen to captivate the visual experience and complements the jewelry.

The new visual design ensures that Parra's story aligns with their tradition, modernity and setting them apart in the competitive jewelry market.