LINGODA
Social Media Marketing Design, Content Creation, Campaign
The online language school Lingoda was one of my clients at Paintgun. At Paintgun we worked with advertisements for Facebook, Instagram and Tiktok with a fast pace workflow. It is not like a normal advertisement agency. Every week we delivered new campaigns for our clients and put them online every week. The content we were creating was always on top of the online trends and what was going going on in the world. Often we created campaigns twisted with the style of a meme to make it look more organic.
I was project manager and designer for Lingoda. For them we created a lot of successful campaings, we tried out and experimented every week with more classic campaings and more to the meme direction. And also different campaigns for different market and target audiences.
“That Moment When..” - Meme inspired Campaign for Facebook advertisement.
The “Boost” - Campaign for Instagram and Facebook. Playing with the possibilty “this could be you if..”
The “Get your scheiße together” - Campaign directed to the German market, making fun of the fears
that people who don’t know enough German have. It was a bold campaign were we got to experiment a bit.
The “Definition” - Campaign. Simple message, using the meaning of Lingoda as content - word learning.