CLEO
Social media marketing, Graphic design, Illustration, Campaign
I collaborated with and freelanced for Cleo, an Ai financing app, where I played a role in elevating their visual presence and marketing strategy. With my creative background I held workshops to help them innovate and I lent my expertise in illustration, animation, and graphic design to enhance Cleo's brand image.
My illustration leveled up their marketing material and helped them grow their visual identity with new illustrations for their brand book. I animated content I produced to captivate Cleo's audience, making complicated financial concepts easy to understand.
Beyond visual elements, I also contributed to their marketing success by assisting in the development of social media strategies. Crafting effective social media marketing plans allowed Cleo to engage and resonate with their audience on various platforms.
Social Media Campaign
I made a Valentine's day themed campaign where toxic brands had their own dating profile. The idea with the campaign was to make Cleo users aware of how big
Companies do anything to get your money. In other words, stay on budget and don’t
fall for these brands. I helped developed the concept and I did the design and illustrations.
