BUMBLE

Art Direction, Workshop

Bumble was one of our clients at Foundry. They came to us and asked us to create a bold campaign for their Berlin market and that is what we did. I held a workshop with the tools from Hyper Island School. A workshop that first focused on scanning the market for trends, and then brainstorming ideas and proceeding from choosing idea to production.
All in all, process design from idea to product. It ended up in a really cool campaign talking straight to the women in Berlin to empower them to take the first step(since this is how the app works) and we were using Berlin inside jokes and associations to make the strong connection.