Allis Muellerschoen

BON

Art direction, Branding, illustration

Designing the visual identity and branding for Bon, a coffee shop and bakery, was an exciting challenge. More than just a spot for coffee and pastries, Bon is a welcoming space where customers feel at home, enjoying both quality and warmth in every sip and bite. The goal was to create a brand that was bold and clean, yet inviting and kind—and that vision came to life beautifully

The logotype embodies the brand’s confidence and kindness. It stands out boldly yet remains soft and inviting, drawing customers in. With sleek lines and a modern aesthetic, it perfectly balances tradition and innovation—just like Bon itself.

Character Design: No Bon experience is complete without encountering the brand's character. With it's charmy vibe, the character embodies the spirit of Bon—homey and kind. Whether adorning merchandise, signage, or social media, the character adds a playful touch that resonates with customers of all ages.

Bon is a lifestyle. Through meticulous attention to detail and an understanding of the brand's values, I cultivated a visual identity that speaks Bon's language. It's a brand that exudes quality, kindness and coolness, while also embracing the cutting-edge trends of the modern world.