Allis Muellerschoen

BON

Art direction, Branding, illustration

I had the pleasure of creating the visual identity and branding project for Bon, a coffee shop and bakery. Bon is not just a place to grab a cup of coffee or a pastry; it's a place where customers feel at home, experiencing a friendly feeling and quality in every sip and bite. The client requested bold and clean but also kind brand and this is what they got.

Bold Logotype: The logotype reflects the brand's confidence and stands out boldly, beckoning customers with its inviting presence. Its sleek lines and modern aesthetic encapsulate the fusion of tradition and innovation that defines Bon.

Character Design: No Bon experience is complete without encountering the brand's lovable character. With it's charm and a friendly vibe, the character embodies the spirit of Bon—homey and kind. Whether adorning merchandise, signage, or social media, the character adds a playful touch that resonates with customers of all ages.

Packaging Design: Bon products tell a story, with packaging that not only preserves treats but also showcases the brand's character and identity. Each box, bag, and cup reflects Bon's warmth and uniqueness, enhancing the customer experience.

Bon is a lifestyle. Through meticulous attention to detail and an understanding of the brand's values, I cultivated a visual identity that speaks Bon's language. It's a brand that exudes quality, kindness and coolness, while also embracing the cutting-edge trends of the modern world.